Jasmin Capital carries out corporate image studies of management companies in pre-marketing for their next fundraising, to define a marketing action plan.
We conduct different individual interviews with players evolving in our client’s ecosystem: various types of LPs, co-investors, executives supported by the management company and investment bankers.
These interviews enable us to provide the most accurate picture of the perception of the management company and its team.
The firm can therefore leverage its perceived strengths during the presentation of its next fund and improve its identified weaknesses in order to guarantee the most efficient fundraising possible.